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Over the past year, I focused on creating a customer education function. I put together a strategy plan that spanned four quarters and presented it to leadership to gain buy-in. The approach I took with self-paced content was to integrate directly into our customers’ existing LMS platforms and follow up with a on-site workshop.

The reason I proposed this approach for the self-paced content was that I did not see the ROI in getting an LMS system yet based on where we were at in our journey as a start-up. Additionally, I felt that no customer really wanted the burden of logging into yet another platform.

I was able to convince my leadership that getting an LMS was not our best option. In total I created six self-paced course. This strategy also allowed me to collaborate with internal customer training teams, fine-tuning settings such as granting broader visibility across the company.

Most importantly, it helped us strengthen our relationship with customers and expand our presence within their accounts. With easy access for our champions, we positioned ourselves to retain enterprise customer loyalty and stay ahead when competitors came knocking.